Businesses wanting a website or looking
to start an e-commerce business do so for a variety of
reasons. They want to either add to their existing marketing
or start a new online business. Either way it requires
a financial commitment to enter this brave new world of
In return for their investment they rightly
expect a return for their money. This is why we at oz-e
commerce solutions do not just produce "web pages" ....
we provide our clients with complete and successful "web
Web page design
Successful marketing of websites
begins right at the initial design stage and requires a deep
understanding of interface design, programming, graphical design
and the constraints and idiosyncrasy's of the infrastructure
that drives this ever changing medium.
For websites to successfully contribute
to your overall business strategy they must:
- Be appealing so that the user is
compelled to stay around and peruse/purchase your products
- Be professionally designed with custom
graphics and layout to ensure a sense of uniqueness and professionalism.
- Have a distinctive "look and feel" that
reflects the type of product or service being marketed.
- Provide thorough information about
your products and services. The advantage of websites are
that you are able to provide much more information at a much
cheaper cost than in printed media and users expect the internet
to provide information .... not just be an electronic
version of your brochure.
- Be relevant to the "target audience" it
is intended for.
- Encourage easy contact by the user
to the client by automating the bookings/purchase/enquiries
- Enable you to collect data about your
customers and add to your database of contacts.
- Provide secure lines of communication
for the peace of mind of the user, especially where credit
card or sensitive information is being sent.
- Have an obvious, comprehensive and
intuitive interface so that navigation throughout the site
- Load readily even on slower connections.
- Be designed in such a way to allow
for high rankings in search engines and directories.
- Submitted successfully to the major
world wide and country specific search engines and directories.
- Be maintained and monitored on a regular
basis to ensure it's effectiveness.
Due to the constant development of technologies
on the internet we must also be forever evaluating and learning
new techniques to appreciate their advantages and implement
them when we believe it suits our clients needs.
Many marketing strategies
must be employed to take the fullest advantage of your website.
- Submission and high ranking listings
in the major world wide and locality/subject specific search
engines and directories.
- Email marketing of the website to your
existing client base.
NOTE: We are NOT talking illegal unsolicited spamming.
- Banner advertising on regional or targeted
- Reciprocal linking from other relevant/regional
- On all your existing stationery eg
letterheads, business cards, fax sheets.
- Using traditional print and electronic
media advertising to steer people to your website.
the security and peace of mind of our clients and their
users, Oz-e Commerce Solutions has a Thawte
Registered server where all forms and transaction pages
are stored. This ensures that all information submitted
via forms are secured by encryption in transit from
the user to the server. Click
on the stamp to verify our certificate.
BUSINESS IS NOW FOR SALE